Is a Resume Direct Mail Advertising?

Is a Resume Direct Mail Advertising?

Think about this:

A resume is designed to get attention. It is attractive and well thought out. A resume creates interest from the reader and calls the reader to take action. It sells. It emphasizes the best attributes of the "product" or person it is marketing. A resume has a clearly designed layout with white space and attention getting copy.

Sounds like a direct mail advertisement, doesn't it?

The one purpose of a resume is to get a prospective employer interested in making a decision, then taking action - making a phone call to the job applicant.

If you want to get an employer's attention, think of your resume as a direct marketing piece. Think as the employer thinks and write your resume in a way that generates excitement and keeps the reader reading.

Your resume has to be its very best if you are going to be successful in obtaining the job you deserve. Other candidates out there are striving, just like you are, to lure the employer away from you and toward them. That means you have to work just as hard, and preferably harder, to ensure your "marketing pieces" are outstanding.

Review your resume and look at it through the eyes of a consumer - in this case, the employer. If you were in their shoes, what would you want to read? How would you react to your own resume if you were the hiring manager?

Be sure your resume is focused on one thing: getting the one job for which you are applying. Anything else is unimportant.

Think of your resume as a direct mail advertisement and write it so that it sells the product (YOU) in an exciting and provocative way.

Get that job!

For more information about resume writing, follow this link to:
The Resume Outline

and/or

Resume Tips